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Tourism is vital to St. Lucia's economy and the economic importance of such is expected to continue to increase as the market for bananas becomes more competitive. Tourism tends to be more substantial during the dry season (January to April). St Lucia tends to be popular due to its tropical weather and scenery and its large number of beaches and resorts.

Other tourist attractions include the world's only drive-in volcano, Sulfur Springs (at Soufriere), the Botanical Gardens, the rain forests and Pigeon Island National Park, which is home to Fort Rodney, an old British military base.

The majority of tourists visit St. Lucia as part of a cruise. Most of their time tends to be spent in Castries, although Soufriere, Marigot Bay and Gros Islet are popular locations to visit. Marigot Bay is where second homes to some stars like George Foreman and Mick Jagger are situated.